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GCL SportsBiz Brief: The Business of College Football Bowls

  • Broadcast in Sports



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After significant criticism from the media, angst from the general public, and frustration from members of the college football community, conference commisioners and BCS leadership finally decided to restructure the BCS system.  In January 2012, the committee voted to install a 4-team playoff system that will take effect for the 2014-15 season.

We'll break down the business of the college football bowl enterprise, discuss the auspicious future of the new system, and the opportunities/challenges for non-BCS bowl administrators with Gary Cavalli, Co-founder and Executive Director of the Kraft Fight Hunger Bowl (www.kraftbowl.org).

College Football generates millions of dollars annually. In 2009 alone, the 5 BCS bowls generated $261 million in revenue. This is big business for college presidents, coaches, and media rights holders like Fox & ESPN.  

Since the days when there were only a handful of meaningful bowl games on or around New Year's Day (remember the Peach Bowl & Bluebonnet Bowl), there are now 34 bowls allowing 68 teams to compete in the college football "post-season". Many of those teams barely becoming bowl eligible by winning a minimum of six games.

Who are the winners & losers in the bowl business? Do schools really take home those fat payouts? What's the value proposition for corporations to sponsor a non-BCS bowl? Get all of these answers and more!

Join us for an interesting conversation about one of the key revenue drivers for college football...the bowl business.  Tune in on Tuesday, October 16th at Noon ET for our interview with Gary Cavalli on GCL SportsBiz Brief.