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Women come in different shapes - Clothes should too!

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Gamache Panache

Gamache Panache

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Are you like most women and struggle finding the right fit in your clothes? Join me as I talk with Cricket Lee about her amazing journey to finding a technology that would allow her company to design pants that actually fit a woman's shape. 

You will learn:

  • That your shape is a calculable mix by ethnicity and global origin.
  • There is nothing wrong with you....it is the way the fashion industry currently does “fit” that is flawed.
  • There is a way to find the perfect fitting pant, designed specifically for you and your shape.
  • Why competing technologies are trying to direct you to fit within one brand while Fitlogic guarantees the same fit within ALL brands that carry the technology, eliminating the try on process.

Cricket Lee is an award-winning consumer marketing visionary, earning 72 national awards for creative excellence in advertising, a national ADDY and numerous international patents. Cricket Lee has successfully launched products and created programs for prestigious retailers and brands including Saks 5 Avenue, British Airways, JC Penney, Sara Lee Intimates, Ralph Lauren, Ford Models, and Haggar Clothing Co. Ms. Lee has created programs that have built over $250MM in annual revenue and has been featured in cover stories in the Wall Street Journal, New York Times and on the Today Show twice.

Since 2002, Cricket has been fully focused as the founder and chairwoman of Fitlogic®. Fitlogic is a world patented fit technology that is designed like an operating system for apparel, making it easy for women to know what size they are from one brand to the next, regardless of style, price or channel. The consumer simply learns one universal symbol (Shape 1, Shape 2, or Shape 3) and then shops for garments with Fitlogic, knowing they will fit the same every time.

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