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On today's program we'll be talking to Tony Diehl who will be sharing his insights with us on creating a dynamic brand. Tony is with Stickable Media in Central PA and works with both small and middle market businesses. He is an expert practicioner in the art of helping businesses define who they are in the marketlace and leveraging that definitiion to find their target customer.
Is Branding an Art or A Science? That is the question that we all must answer in order to determine the right level of investment for our companies when it comes to advertising that's more indirect. We need to determine whether or not branding is a part of our marketing mix. Many small businesses, when they are fist starting out choose either to over focus on branding or to leave it out altogether because of cost.
While neither is the right solution, we must all consider what the right level is for us. As you begin to outline your expense for 2014, what are you planning when it comes to your over all advertising expense. What are you targeting?
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