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It's hard to go anywhere in the business community within Central Pennsylvania and not run into the work of Jason Verdelli. Jason is an innovator in creating business systems. Today we will be talking specifically about one using systems to create leverage through information products and services.
In many cases, Small Businesses,no matter how you define them eventually run out of room in order to sell what they produce. Whether it's growing competition, new players in the marketplace or an inability to reach beyond a customer base.
Of course, as we've talked about on this program, businesses should be maximizing their opportunities to reach out to their current customers. By making sure that they've taken advantage of upsells, cross-sells and down-sells, busineses increase their profits by marketing to those that already know the business.
Because these sales don't include acquisition costs, they are much more effiecient than sales that require cold-calling and prospecting. However, a business cannot sustain itself simply on marketing to existing customers. At some point it must find new customers.
But where are these customers to come from if product and service sales are structurally flat? Most businesses that are building their profits have turned to information. By creating their worth in content creation and content curation. companies are able to create product to sell with only one resource--time.
Information products don't require inventory, nor do they require staffing. It requires expertise and once the market has been determined for it, business owners can begin to work to meet the demand. When asked, what are you actually selling with information products? The answer is curation. In other words, people are too busy to curate their own content, they're willing to pay for it.
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