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Today's GainMindshare podcast will be with Kristen Tanzillo at 8 pm EST. Kristen is from the Dux Corparaiont and an experienced PR executive. Kristen will be helping consultants who want to constuct whitepapers for their own business or their cliens' business.
Whitepapers are more than just a simple article or press release. There is an art to getting them right so that they help you or your client in the sales process. Having them in your arsenal, allows you to have yet another silent salesperson working on your behalf. The companies that do use them typically have people who are well versed with the structure, formatting and purpose of writing them. Once you understand their formatting and purpose, you will have a good sense for why you should be using them as part of your arsenal.
It's good to talk.