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Harrisburg Marketing - Grow Without Advertising - Part One

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Charles Terrence Harper

Charles Terrence Harper

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Harrisburg Marketing Consultant Charles Terrence Harper begins his recorded series on increasing your profit as a Central Pennsylvanian business without spending continual amounts of money on advertising. 

As an Internet Traffic Generation Specialist, Charles can outline what you should be looking for in a good business consultant and what you need to expect from them.  Basically, good consultants can focus you in directions that do not revolve around websites and applications such as SEO or Social Media or Video, rather Charles believes that what goes into the company’s social media, SEO and video is the important thing.

There is more to business than traffic, he is fond of saying.  The statement, athough strange sounding is true to his philosphy and necessary to understand how to build a foundation with marketing roots.

With a clear communication of a business’s unique selling proposition, the business can find itself being able to get more traffic to it business, but even more importantly, it can get people who are closer to the buying process.  This of course, will give the company a chance to convert even more of those who walk in the doors. In what is believed to be a tightening economy, there are more options available to a business other than lowering their prices or getting more traffic. 

That is what this series will be about.  Charles will basically be laying out the blueprint for business success, which starts with understanding WHY somebody buys from a company.  What is unique to the buyer when they make the decision to purchase that product. 

Businesses who spend the time on this issue, will find that they have the where-with all to understand SEO, Social Media and all of that. Without that, all of those things (including traditional media) will be overwhelming and ineffective.  All businesses can be successful in this new environment.

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