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Business Lunch-Harrisburg Internet Marketing-Blue Ocean and Mafia Offerrs

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Charles Terrence Harper

Charles Terrence Harper

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Today we will continue our discussion of the Blue Ocean Strategy and what it means to your Small Business. Of course this is not only relevant to Small Businesses in the Harrisburg Area looking for a marketing strategy, but it is relevant for all businesses today. As we talked about on the last broadcast, the Blue Ocean Strategy is about Value Innovation. In other words, inputs only matter in the actual output toward the client. If you are going to have a true "Purple Cow" in the words of Seth Godin, you have to innovate the value and not jus the product. That is why solopreneurs, innovate and re-invent themselves because it is the easiest thing to add to the mix. But sometimes we can use internet marketing, or online marketing to add value in such a way that the customer or client experience is like no other product or service. As a matter of fact, it is not necessarily about the product or service. Once your product or service becomes a commodity, you are subject to price, but when you are swimming in Blue Oceans you are rendering your competition irrelevant. That is why it is imperative now more than ever before for companies to be different not in how the present themselves, or even in their product offerings. But to be unique in what they offer to the client. Those interested in getting the mailings for this radio broadcast can go to www.gainmindshare.com. Feel free to join us after the show, for a webinar to get all of your questions answered about your website.

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