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Mouse Leads Entrepreneur Mom To Create $40 million Sustainable Company

  • Broadcast in Business
Conversations with Gail

Conversations with Gail


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A modern day fairy tale: take a Mom of 2 living hand-to-mouth, combine a distaste of mice and a move from city to country, mix in un-trained business savvy, and create a $40 million company that’s doing right for her community, our environment and her business.

Kari Block represents everything possible for today’s entrepreneur.  From what she has accomplished, we can all learn.

In the early 90’s Kari Block was working at a cosmetic counter, on a trip to see “the guy”, a mouse ran over her, and she used her perfume to ward it off.  After they married and she moved her two children from city to country, she was selling potpourri off the farm.  With the country mice still a problem, she experimented with their distaste for smells, took any dime she could get, and started selling safe, toxic free solutions to get rid of mice for the home or the farm.

Now Earth Kind with its banner Fresh Cab product is supporting her family, the community, people of all abilities and using smart business techniques. She's also proving you can be green, sustainable, manufacture in the U.S and turn a profit.  Kari Block has been named one of Ernst and Young’s Entrepreneurial Young Women, one of the top three entrepreneurs by the Small Business Administration, and helped launch 7 new businesses through Start Up North Dakota.   This is also the final week for voting for her Chase Bank Mission Main Street Grant.

What can't we learn from this enterprising mother?