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Frugal Friday with Rich Buchanan CMO OOMA

  • Broadcast in Computers
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Rich Buchanan brings more than 25 years of consumer and OEM executive level marketing and sales experience to the management team at ooma, a privately held start-up and creator of the ooma Hub and Scout. At ooma, Buchanan leads the sales and marketing team. Most recently Rich was part of the executive management team at Sling Media. He joined Sling Media in 2005, prior to the introduction of the Slingbox and was responsible for building the Slingbox brand, which included brand advertising, web and viral strategies, public relations, tradeshows and events. He was also responsible for the Slingbox customer experience, packaging, channel marketing, and efforts to build awareness in support of a global retail sales channel. With previous experience at SuperMac Technologies, Radius, Creative Labs, Rendition, and Raycer Graphics, he has deep retail consumer electronics and OEM experience. While at Creative Labs, Rich was responsible for product marketing and for introducing the sound card and CD-ROM player to the consumer electronics world, helping to take Creative Labs to $1.5B in annual sales. He was promoted internally at Creative to GM of the OEM Business Unit, an International Creative Technology Ltd. division responsible for $400M in annual sales. Rich is an advisor for several early stage start-ups in Silicon Valley. He has given technical and marketing presentations at COMDEX, CES, CeBit, MacWorld, and several international standards committee meetings. Products under his direction have won hundreds of technical and editorial awards as well as multiple marketing awards for creative advertising and web development. He studied Cellular Physiology at the University of Illinois and completed two years of PhD study in Physiology prior to joining Beecham Laboratories where he began his sales and marketing career.