When my brother and I were kids, my parents would take turns telling us bedtime stories. My mom spun tales of Egbert, a young boy who was frequently presented with decisions that challenged his ethics, always neatly summed up with a moral lesson that urged us to do the right thing.
These lessons, illustrated through the trials and tribulations of our dear beloved Egbert, became guiding principles for life. And these lessons can help us in business, as well:
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