From the eye of iolite

From the eye of iolite

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We report with an eye on marketing and branding topics, and bring you interviews with entrepreneurs. All with a coffee cup in hand.

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When my brother and I were kids, my parents would take turns telling us bedtime stories. My mom spun tales of Egbert, a young boy who was frequently presented with decisions that challenged his ethics, always neatly summed up with a... more

In this fast-paced, interconnected world, dis-satisfied customers post tweets or facebook updates that can spread like wildfire. Customer satisfaction has become an expectation -- and entrepreneurs who aspire for "satisfaction" as the goal... more

Dans cette émission de radio, nous allons parler avec Thierry Roussignol, Directeur Associé, Consultant en Recrutement chez Actuaire Search sur l'évolution de son entreprise et ses conseils pour choisir un... more

Managing your employee's workload and skill development can be a full-time job -- and entrepreneurs are already overwhelmed with responsibilities! In this episode, we'll talk with Andrea Dolph, co-author of "Hit the Job Running" and... more

Successfully understanding, and anticipating, customer needs and wants may be a hallmark of longevity in the business world. In this episode, we will talk with Richard Sherman, photographer and owner of TousJour Photography, to... more

Part of being a business owner involves taking on the identity of "entrepreneur" or "owner / operator". Have you made the transition from "expert" to "wearer of many hats"? In this episode, we will explore the concept of building your identity... more

Many people think of promotional advertising such as television commercials, billboards or flyers when they think of marketing. And certainly, that's a part of it. But marketing is actually about creating a total package for your brand. To... more

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