Enhancing the IFA Convention Experience with Real-time Social Media

On this segment of Franchise Today, Paul Segreto welcomes as his guest, Jack Monson, Vice President at Engage121, a social media and pr software solutions providor. With the International Franchise Association Annual Convention kicking off in Las Vegas on Sunday, February 13th, attendees will be able to enhance their convention experience with real-time social media. Jack and Paul discuss how to effectively utilize the IFA Mobile Application to create a personal convention schedule, navigate the exhibit hall and interact with exhibitors, download powerpoint presentations from education sessions, and stay on top of breaking news and alerts. Effectively integrating the relatively new Foursquare, along with social media mainstays, Facebook, Twitter, LinkedIn and You Tube into the mix also lends to an enahnced convention experience. As Engage121 is a co-sponsor of the IFA Convention Tweetup, Jack and Paul also discuss the benefits of attending the event and interacting with fellow IFA Tweeters.