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Driving Franchise Growth

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Franchise Today

Franchise Today


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Franchise Sales & Development is one of the cornerstones of the franchise business model and it's the topic this week as the Franchise Model Series continues on Franchise Today. Host, Paul Segreto is joined by Robert Stidham, President of Franchise Dynamics, the world’s leading full-service ‘franchise sales outsourcing’ (FSO) firm. Paul and Robert dive into franchise sales and development best practices and will discuss lead generation, the sales process and much more.

About Our Guest

Robert Stidham is president of Franchise Dynamics, the world’s leading full-service ‘franchise sales outsourcing’ (FSO) firm. Based in suburban Chicago, Franchise Dynamics currently represents a number of emerging to large-sized franchisors in a wide variety of categories throughout the United States and worldwide.


Mr. Stidham is an accomplished franchise sales and business development executive with a proven track record of increasing franchise units, revenue and profitability while gaining market share and expanding brand awareness for both new franchise concepts and established brands. He has held a variety of positions in the franchise industry in franchise development, operations, consulting and as an international franchise company president. Mr. Stidham is active in the International Franchise Association (IFA), serving as a member of the International Committee and Research Committee, having previously served as a member of the IFA Membership Committee.