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Customers See, Say & Do - The Experience Lives On

  • Broadcast in Business
Franchise Today

Franchise Today


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4-Part Marketing Series, Promote Your Brand Continues from the Customer Perspective

This week on Franchise Today, Steve Baxter, Senior Vice President of Worldwide Sales at Satmetrix joins host, Paul Segreto in the third part of the Marketing Series, promote Your Brand. Together they journey through customer service, customer expectations, and customer experience and show how they're actually all essential, if not key components of today's marketing.

About Our Guest

For the past six years, Steve has been intimately involved with the Net Promoter Score concept created by Satmetrix. He has over 22 years of experience in the enterprise software industry and is the Senior Vice President of Worldwide Sales at Satmetrix. Widely recognized as a visionary, entrepreneur, and expert on customer loyalty, he has designed, built, and delivered customer loyalty, feedback, and retention software to over 70 brands and thousands of franchisees. Before joining Satmetrix, Steve was the Founder and CEO of Systino (later, Listen360) that provided NPS software to the SMB market. Prior to this, Steve was the EMEA Managing Director of CDC Software, a global publicly–traded enterprise software company, the COO of Stonesoft USA, and held a variety of executive sales and marketing positions early in his career. A regularly invited speaker to the franchising industry, Steve has delivered keynote speeches to some of the world's largest brands on the subject of customer loyalty, building brand reputation, and the economics of customer-centricity.