Sue Yannello, 919 Marketing's Head Rainmaker and Leading Franchise Account Excutive, joins Franchise Focus co-host Graham Chapman to provide tips and tricks for new/established franchise owners looking to generate media coverage for their local business. Listen in as Yannello, a twenty year news industry veteran, shares the importance of PR and a few things business owners can do to establish themselves as go-to resources for media members in their area.
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