Greg Cook, the International Franchise Association's Senior Director of Advertising and Media Solutions, joins Franchise Focus co-host Graham Chapman for an informative Q&A discussion about the due diligence component of the franchise opportunity exploration process. Listen in as Greg and Graham discuss the educational tools available to prospective owners on the IFA's website (www.franchise.org) and the reasons why prospective owners should consider "kicking the tires" at industry events in 2014.
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