Often when I ask people to name the first modern business format franchise system, I hear answers like McDonalds or some other restaurant chain.
With all due respect, the first modern business format franchise was founded over a half century before McDonalds and it is a story that would make Horatio Alger proud. Starting life with nothing and working her way out of indentured servitude, Matilda Harper founded a system of salon’s that, at its height, numbers over 500 in the Americas and Europe.
During this podcast we will interview one of the leading experts in the life of Martha Matilda Harper – Jane R. Plitt. Ms Plitt is the author of Martha Matilda Harper and The American Dream with upcoming books aimed at the younger market Martha's Magical Hair and Martha Matilda Harper - Modern Day Rapunzel
Whether you are interested in the true history of franchising; or simply want to learn more about one of the greatest ladies in the 20th century, you will find this PodCast fascinating.
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