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Franchise Interviews  

Franchise Interviews is an up close and behind the scenes look at franchising. Our unique format features a variety of topics on franchising as well as personal interviews with franchisees, franchisors and franchise experts. ........... Listeners to our franchise radio show and readers to our franchise newsletter will walk away educated, motivated and inspired! Franchise Interviews is hosted by Marty McDermott and Don Johnson. If you have ever dreamed about owning your own business, this is the show for you! ........... About Martin McDermott and Don Johnson ........... President and Owner of Franchise Interviews, Marty McDermott is a Business Professor at Kaplan University. Marty has a BS in Marketing, an MBA in International Business and a Post-MBA in Entrepreneurial Studies from Fairleigh Dickinson University. Marty is considered an expert in entrepreneurship and franchising. ........... Don Johnson is the President of Diamond Financial Services of New Jersey and owner of Franchise Interviews. Diamond Financial Services specializes in SBA lending for small and medium-sized businesses. Don is a graduate of Fairleigh Dickinson University and is considered an expert in franchising. ........... For more information call 610-905-2919 or email Marty@franchiseinterviews.com

  • Featured Episode

    Michael Gerber - AWAKENING THE ENTREPRENEUR WITHIN on Franchise Interviews

    FranchiseInterviews

    Date / Time:

    Category: Business


    Imagine. A Business Of Your Own That Doesn’t Own You. It’s not just a faded dream. It’s a proven, dependable consequence of knowing the right way to run your business. And there is a right way.

    Michael Gerber, NY-Times best selling author of The E-Myth Revisited, and leading authority on entrepreneurial methodology, discusses his latest book, "Awakening the Entrepreneur Within."

  • On Demand Episodes

    Original Air Date:

    Franchise Interviews Celebrates Three Years and 150 shows with franchise expert Dr. John P. Hayes

    Since 1979, John Hayes has worked in the franchise community as a consultant, franchisee and franchisor. He is the author of several franchise-related books and countless articles that have appeared in media worldwide. He is also the co-author (with Zig Ziglar) of Network Marketing for Dummies. Areas of Expertise Dr. Hayes has served for many years as an advisor to franchisors, franchisees and small business owners internationally. His areas of expertise include management leadership, development, marketing, customer service, training and strategic planning. Widely Published Author He is the author or co-author of 18 non-fiction books including the Franchise Pre-Investment Checklist, Franchising: The Inside Story, Start Small, Finish Big, You Can’t Teach A Kid To Ride A Bike At A Seminar, and most recently Get It! The Secrets of Cultivating the HomeVestors Millionaire Mindset. His articles about franchising and business-related topics have appeared in Reader’s Digest, Inc. Magazine, Wall Street Journal, USA Today, International Herald Tribune, etc. and many publications sponsored by the International Franchise Association. Corporate Level Expertise From November 2004 until January 2009 he served as President & CEO of HomeVestors of America, Inc., the We Buy Ugly Houses® company. He was a franchisee of HomeVestors from 2002 until 2005. He has been a franchisee of several other concepts and he served on the Board of Directors for both HomeVestors (Chairman of the Board) and The Dwyer Group (1992-2003). Seminars & Workshops Dr. Hayes leads a variety of seminars including How To Capture & Keep The Right Customers, How To Capture & Keep The Right Franchisees, and he facilitates Masterminds for franchisors, franchisees and industry suppliers. He is a popular speaker and trainer at franchise conventions and meetings internationally. Dr. Hayes has provided services to dozens of franchise companies during his career.

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  • Original Air Date:

    Mathnasium Franchise Opportunity Meets with Franchise Interviews

    Mathnasium Learning Centers specialize in teaching kids math in a way that makes sense to them. Students go to Mathnasium year-round to catch up, keep up and get ahead in math. The proprietary Mathnasium Method™ is the result of 35 years of hands-on instruction and research. Franchising since 2003, Mathnasium has become one of the fastest growing educational franchises, with a new center opening each week. There are more than 200 Mathnasium franchises in North America, South America, Europe, the Middle East, and Asia. Mathnasium has launched a new marketing campaign to provide its rapidly growing base of franchisees with customer acquisition and branding tools. The central theme of the campaign is Warning: Your Child Could Become Crazy About Math. The creative concept is to spotlight kids who are so crazy about math, that they just can’t help doing it and seeing it, wherever they are – at the beach, snowboarding, on the soccer field, and more. A customizable “toolkit” of five images and multiple student bios will allow franchisees to create a variety of print materials (door hangers, postcards, posters, ads) that are suitable for their local market. Actual Mathnasium students are featured in the student bios. The messaging is targeted at families with kids who need math help and is aimed at motivating them to call or visit their local Mathnasium franchise. The campaign messaging will also be used on Mathnasium’s promotional items. Warning: Your Child Could Become Crazy About Math is a message that is part of Mathnasium’s history. It originally appeared on a poster in the front window of the first Mathnasium Learning Center. The poster featured the words in bright red type on a black background. The same bold message was recently displayed on a window in the Manhattan Mathnasium. It delighted and attracted New Yorkers and resulted in a surge in business. Working with The Madison West Agency,

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  • Original Air Date:

    Jaime Brenkus of the Slim and Fit Franchise Opportunity Meets with Franchise Interviews

    Jaime Brenkus is the Founder/America’s Premier Weight Loss Coach and Fitness Trainer. Jaime has dedicated his life to providing time-oriented approaches to enhancing one's lifestyle through proper nutrition and fitness. For the past 22 years, Jaime has trained with thousands of clients on a personal level, and has helped millions of people with his famous, nationally acclaimed 8 Minute Abs Workout Series. Jaime designed supermodel Kathy Ireland's videos as well as featured on radio, TV, and publications. Jaime was awarded a Fitness Advocate for the President's Challenge. Brenkus maintains certification as a Health and Fitness Instructor from the American College of Sports Medicine (ACSM).

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  • Original Air Date:

    ZIPS Franchise Opportunity Meets with Franchise Interviews

    Don and Marty will talk with Andy Cucchiara, VP of Franchise Operations, about how ZIPS is reinventing the dry cleaning industry to appeal to the fast food generation. Zips is a cash only, pre-paid business. Every garment, every time is only $1.99 – no gimmicks, no exceptions. Because the cleaning machines are in-house you can drop off your garments at 9am and have them by 5pm. Because of the pre-paid model customers are more likely to pick up their garments faster. Have you ever had your dry cleaning sit at the drycleaners for weeks? I have! Also, by having the cleaning machines in-house the franchisees are able to do higher volume at a quicker rate. Andy can explain why ZIPS is a successful franchise in any economy, how the franchise builds from a strong support system and how they keep costs down by keeping inventory down. About ZIPS ZIPS, founded in 1996 and began franchising in 2006, has 18 locations on the East Coast. The company offers a fixed price of $1.99 for any garment to be dry cleaned and $1.19 for any shirt to be laundered. ZIPS offers same day service “In by 9 out by 5” with the motto, “.We take the sting out of dry cleaning.”

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