Scott Shane, a leading expert in entrepreneurial activity in the United States and other countries, draws on the data from extensive research to provide accurate, useful information about who becomes an entrepreneur and why, how businesses are started, which factors lead to success and which predict a likely failure. Dr. Scott Shane is the author of over 60 scholarly articles on entrepreneurship and innovation management. Dr. Shane is currently a Professor of Entrepreneurial Studies and a Professor of Economics at Case Western Reserve University.
We start the show discussing his popular book, The Illusions of Entrepreneurship. Scott Shane, challenges the myths we hold about entrepreneurs in America - who they are, what they do, and how they succeed. The book shows that the reality of entrepreneurship is decidedly different from the myths that have come to surround it.
In Part Two, we discuss his fascinating book, Born Entrepreneurs, Born Leaders. This is the first book to review the entire range of scientific literature on genetic effects on organizational behavior and explain in a practitioner-friendly manner, how your DNA affects your workplace behavior.
In Part Three, Marty McDermott, the President of Franchise Interviews on WVOX, Go Brand Yourself Marty and John talk about franchising and branding. BrandTalk uses brand management principles and the outstanding personality, professional expertise and salt–of–the earth wisdom of Dr. John Tantillo to provide entertainment, comfort and much needed guidance to entrepreneurs.
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