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Franchising the Orthopedic Industy - Franchise Interviews Meets with OrthoNOW

  • Broadcast in Entrepreneur



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We are meeting with Dr. Alejandro Badia, Co-founder and CEO or OrthoNow and Christine Dura, Chief Development Officer of OrthoNOW.  OrthoNOW® is a network of specialized urgent care Centers focused on treating the full range of orthopedic and sports medicine injuries on a walk-in basis. These injuries include anything related to the foot, ankle, knee, hip, wrist, hand, elbow, shoulder and spine, in addition to pre-concussion testing. We treat aches, breaks, pains, and strains.


OrthoNOW® was founded by accomplished and world-renowned orthopedic surgeon, Dr. Alejandro Badia, in 2010. Prior to Dr. Badia opening the first OrthoNOW Urgent Care Center in Doral, Florida, he had taken advantage of one of the most common medical business opportunities: a general practice urgent care. His urgent care franchise focused on general internal medicine, but he wanted to specialize in orthopedic care. He continually saw a need for an orthopedic urgent care center when his patients with orthopedic needs would come see him long after they sustained their initial injury. Dr. Badia knew he had to do something to cut down on the time it takes for orthopedic injuries to be addressed, so he closed down his general urgent care franchise and opened the first OrthoNOW Center in 2010.