We are meeting with Bin There Dump That, a North American dumpster rental franchise. The concept was born in suburban Toronto when Mark Crossett, a working general contractor, was seeking a better way to get rid of construction waste from kitchen and bath renovations. He got a truck with a hook/lift assembly attached to the back and had a steel-fabricating company build him four dumpster bins that were smaller than those typically used in driveways at that time. He christened the fledgling disposal business as Bin There Dump That and instantly began getting attention from people pulling alongside his trucks in traffic, as well as chuckles from the audience when he was introduced at Chamber of Commerce meetings or other business-centric functions.
GROWTH: Bin There Dump That has officially reached the 100th franchise mark. Reaching the 100-unit mark is an achievement that many of today’s franchises don’t achieve. In fact, less than 20% of all franchised companies reach the 100 franchise mark. In the past ten years alone, fewer than 90 franchises have exceeded 100 units – 75% of them fail between 50-100 units (Frandata). The company has implemented several new initiatives to ensure long-term development for its franchise network, including updating its playbook for best executing the business model as well as new digital marketing strategies for all budgets and operation sizes.
Founder/Owner Mark Crossett and COO John Ferracuti share more about the company’s founding, decision to franchise, any challenges or unique stories since it began franchising, celebration of its 100th franchise unit, growth strategies and expansion.
In part 2, we hear a clip from our Great Quotes in Franchising podcast.
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