There are two key elements you receive when buying a franchise: They include a system and a brand. Today we have the honor of speaking with award winning marketing professional, lecturer and teacher, Dr. John Tantillo. Dr. Tantillo (aka The Marketing Doctor) is a trained applied research psychologist who is internationally known for his expertise at diagnosing the factors that impact target markets. The Marketing Dr. wants to share his knowledge with individuals and businesses so they will benefit from his modern marketing principles.
Dr. Tantillo is the Branding Editor for Fridge Magazine. Fridge Magazine, the business magazine all about practical guides and strategies for small business owners and entrepreneurs.
Dr. Tantillo is also the author of the popular book, “People Buy Brands Not Companies,” and Udemy on-line Course: “Go Brand Yourself with Dr. John Tantillo: The secrets of branding for personal and professional success!” He is also the former radio talk show host, BrandTalk, contributor to the Fox News Opinion Page, a go-to expert for BBC on a range of marketing issues and frequently appears in the national media, which includes Cavuto, Fox & Friends, MSNBC’s Weekends with Alex Witt, ABC News Live and Fox News Live. He is widely known as “The Marketing Doctor for his outspoken adherence to the marketing concept, which has been defined as the essential role of marketing as a vehicle to identifying and satisfying consumer needs. He has been particularly outspoken about what he perceives as the money wasted on Super Bowl advertising.
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