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The Magic of Choosing Uncertainty with Franchise Author and Expert Tom Scarda

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Special Prime Time Episode

We have a great show today.  We are meeting with franchise expert, franchise author and consultant Tom Scarda and Tom is going to talk about his recent book, The Magic of Choosing Uncertainty.  Tom will answer the following:

Why did you write the book “The Magic of Choosing Uncertainty”?

From your experience, what types of characteristics make successful franchisees?

What do you like about franchising?

What advice would you give to aspiring entrepreneurs looking to buy a franchise?

In part II, we hear ther President of Franchise Interviews' (Marty McDermott) interview with another NY personality Dr. John Tantillo to discuss branding and franchising.

 

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