We are meeting with Rod Arreola, president and co-founder of Teriyaki Madness. Teriyaki Madness is a franchise opportunity that provides its customers with healthy, made to order Teriyaki dishes prepared with fresh ingredients, that are served quickly at a reasonable price in a fun and relaxed atmosphere.
Consumer interest in Asian food, fueled by its reputation for being exotic and healthful, has chains carving out a new fast-casual niche. According to a 2011 study by reports research firm Technomic, the Asian dining segment brings in$18.4 billion annually.
In addition, according to The NPD Group, 23 percent of consumers say they are interested in more Asian-type flavored foods. Teriyaki Madness is providing an alternative to traditional fast food with its fresh, Asian-inspired dishes, such as chicken teriyaki and spicy chicken, both served with made-from-scratch sauces and a secret blend of spices. The average ticket price for lunch ranges from $10-$12 while dinner is around $13.
We will also hear from a legend in franchising Jim Rudolph as he discusses the 5 Cs in franchising.
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