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We are excited to meet with the Juice It Up franchise opportunity. We will speak with Frank Easterbrook, CEO for Juice It Up! Juice It Up!: First launched in 1995, Juice It Up! is a franchised smoothie and juice bar chain with more than 90 locations. The company anticipates opening between six to 10 new locations by the end of 2012. Juice It Up! is a franchised smoothie and juice bar chain that specializes in blended-to-order fresh fruit smoothies, fresh-squeezed juices and other beverages served in a relaxed, family-friendly environment. Juice It Up! combines fruit, proprietary fruit juices, non-fat yogurt, sherbet and nutritional and vitamin supplements to create smoothies that are consistently voted “best tasting” in blind taste tests among the top smoothie and juice bar chains. Franchising World voted Juice It Up! as one of the top 25 Most Popular Franchises for Veterans.