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Margaritas Mexican Restaurant Meets Franchise Interviews

  • Broadcast in Business



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Home of the World’s Best Margarita Announces Franchise Offering New England’s Beloved Margaritas Mexican Restaurant to Franchise across Atlantic Seaboard. About Margaritas Mexican Restaurants Founded in 1986 by John Pelletier, Margaritas Mexican Restaurants has 19 locations throughout Massachusetts, Maine, New Hampshireand Connecticut. From colorful authentic décor to a commitment to community relations through field trips and visiting artist demonstrations, Margaritas provides an atmosphere rich with the culture and flavors of Mexico, offering guests a fun dining adventure in a festive gallery of Mexican art. Margaritas Mexican Restaurants have earned numerous awards and honors, including being named the best Mexican restaurant in both New Hampshire and Connecticut. Margaritas is franchising for the first time The first company-owned restaurant in the plan is set to open in the first quarter of 2010 in Lexington, MA. Most Margaritas Mexican Restaurants range in size from 5,200-7,500 square feet, due to the company’s specialty in doing conversions of existing restaurants which fits their concept. Margaritas has outpaced competitors in the casual dining segment, demonstrating solid unit-level economics fueled by a $2.3 million average unit sales volume, a beverage-to-food sales ratio of 45 percent and a 21.6 percent EBITDAR, which falls into the top tier of its peers. A strategic site-location process, which includes extensive research conducted by Buxton, an industry leader in customer analytics, also contributes to Margaritas’ success.