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Guerrilla Marketing for The Franchisee on Franchise Interviews

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The Book: Guerrilla Marketing for The Franchisee Many franchisees enter into a franchise business and think owning their own business will be much easier than it really is. Consequently, they often become discouraged from not experiencing the success they thought they signed up for. Other franchisees don't understand marketing and what it actually takes to grow their business. There is a false sense of security thinking that the sales will automatically come because they signed up for a "turn key" system. At the end of the day the success of each franchise business comes down to the operating franchisee. This book teaches business owners how to own their success and failures, what marketing is and what it takes to compete in today's tough business environment. Guerrilla Marketing defines marketing as "every bit of contact you or anyone in your company has with any part of the public. With over 14 Million Books sold worldwide, Guerrilla Marketing is one of the best known marketing brands in history: because it works. We have the pleasure of meeting with Todd Woods, CEO of Guerrilla Marketing Strategies, Inc and Eddie Leonard, Chief Operating Guerilla.