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i9 Sports Meets with Franchise Interviews

  • Broadcast in Business



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ABOUT i9 SPORTS...Founded in 2003 by Frank V. Fiume, i9 Sports is the world’s first and fastest-growing youth sports franchise, offering flag football, basketball, soccer, cheerleading, and other sports for kids ages 4 to 14. i9 Sports leagues put an emphasis on having fun and not on winning. There are no tryouts, drafts, or fundraisers, and i9 Sports encourages equal playing time for all kids in an effort to boost self-esteem. The name i9 Sports is based on nine principles that best symbolize the company’s franchise and core ideology: imaginative, innovative, interactive, integrity-driven, impassioned, inspirational, instructional, insightful and inclusive. With more than 200,000 members in 750 communities, i9 Sports is planning an international expansion in 2010. The Franchise Business Review named i9 Sports the #1 mid-size franchise for 2008 and the #1 Sports, Recreation and Fitness franchise two years in a row. Entrepreneur Magazine recently ranked i9 Sports as the 15th Top New Franchise in America. Most recently, i9 sports was featured as an AllBusiness AllStar Franchise among the top 300 franchises in the country......Christy Atlas is the Vice President of Marketing for i9 Sports. As a member of the senior executive team, Atlas provides leadership for the company's brand building initiatives and pursues new strategic growth opportunities. Atlas has been an integral part of improving many of the tools, systems and processes that i9 Sports and i9 Sports franchisees use to market to its core audience. She has more than 16 years of marketing leadership experience, working with various companies including Prudential Real Estate.