Jersey Mikes Subs Franchise Opportunity Meets with Franchise Interviews

It started back in 1956 and was originally called Mike's Subs. Mike opened the small shop in the sea-side town of Point Pleasant, New Jersey. You have to remember that in 1956, there were very few franchise restaurants or hamburger chains. No chain pizza, chicken or taco restaurants, either. In 1956, proprietors or mom-and-pop businesses would open their stores in basic storefront locations like you see here. To survive and thrive, they had to offer exceptional quality products, coupled with unparalleled service. In 1956, Mike was unique in that the product he was offering was a relatively new item in American society — the submarine sandwich. Mike also benefited from the geographic location of his store. Point Pleasant, New Jersey is centrally located in the state on the legendary Jersey Shore. The rest is history!