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1/26/2010 1:50 PM UTC
Don Johnson goes on record and declares 2010 the year of the frantrepreneur.
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Franchise Interviews is an up close and behind the scenes look at franchising. Our unique format features a variety of topics on franchising as well as personal interviews with franchisees, franchisors and franchise experts. ........... Listeners to our franchise radio show and readers to our franchise newsletter will walk away educated, motivated and inspired! Franchise Interviews is hosted by Marty McDermott and Don Johnson. If you have ever dreamed about owning your own business, this is the show for you! ........... About Martin McDermott and Don Johnson ........... President and Owner of Franchise Interviews, Marty McDermott is a Business Professor at Kaplan University. Marty has a BS in Marketing, an MBA in International Business and a Post-MBA in Entrepreneurial Studies from Fairleigh Dickinson University. Marty is considered an expert in entrepreneurship and franchising. ........... Don Johnson is the President of Diamond Financial Services of New Jersey and owner of Franchise Interviews. Diamond Financial Services specializes in SBA lending for small and medium-sized businesses. Don is a graduate of Fairleigh Dickinson University and is considered an expert in franchising. ........... For more information call 610-905-2919 or email Marty@franchiseinterviews.com
Date / Time: 2/11/2010 3:00 PM UTC
Category: Business
Call-in Number: (347) 838-8238
The Book: Guerrilla Marketing for The Franchisee Many franchisees enter into a franchise business and think owning their own business will be much easier than it really is. Consequently, they often become discouraged from not experiencing the success they thought they signed up for. Other franchisees don't understand marketing and what it actually takes to grow their business. There is a false sense of security thinking that the sales will automatically come because they signed up for a "turn key" system. At the end of the day the success of each franchise business comes down to the operating franchisee. This book teaches business owners how to own their success and failures, what marketing is and what it takes to compete in today's tough business environment. Guerrilla Marketing defines marketing as "every bit of contact you or anyone in your company has with any part of the public. With over 14 Million Books sold worldwide, Guerrilla Marketing is one of the best known marketing brands in history: because it works. We have the pleasure of meeting with Todd Woods, CEO of Guerrilla Marketing Strategies, Inc and Eddie Leonard, Chief Operating Guerilla.
Date / Time: 11/25/2009 3:00 PM UTC
Since 1979, John Hayes has worked in the franchise community as a consultant, franchisee and franchisor. He is the author of several franchise-related books and countless articles that have appeared in media worldwide. He is also the co-author (with Zig Ziglar) of Network Marketing for Dummies. Areas of Expertise Dr. Hayes has served for many years as an advisor to franchisors, franchisees and small business owners internationally. His areas of expertise include management leadership, development, marketing, customer service, training and strategic planning. Widely Published Author He is the author or co-author of 18 non-fiction books including the Franchise Pre-Investment Checklist, Franchising: The Inside Story, Start Small, Finish Big, You Can’t Teach A Kid To Ride A Bike At A Seminar, and most recently Get It! The Secrets of Cultivating the HomeVestors Millionaire Mindset. His articles about franchising and business-related topics have appeared in Reader’s Digest, Inc. Magazine, Wall Street Journal, USA Today, International Herald Tribune, etc. and many publications sponsored by the International Franchise Association. Corporate Level Expertise From November 2004 until January 2009 he served as President & CEO of HomeVestors of America, Inc., the We Buy Ugly Houses® company. He was a franchisee of HomeVestors from 2002 until 2005. He has been a franchisee of several other concepts and he served on the Board of Directors for both HomeVestors (Chairman of the Board) and The Dwyer Group (1992-2003). Seminars & Workshops Dr. Hayes leads a variety of seminars including How To Capture & Keep The Right Customers, How To Capture & Keep The Right Franchisees, and he facilitates Masterminds for franchisors, franchisees and industry suppliers. He is a popular speaker and trainer at franchise conventions and meetings internationally. Dr. Hayes has provided services to dozens of franchise companies during his career.
Original Air Date: 2/5/2010 4:30 AM UTC
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