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Do Food Ads Change How Kids Eat?

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Linda Frankenbach

Linda Frankenbach

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Every parent knows that food ads are effective.  Emma sees an add for Cocoa Puffs and soon she’s tugging on her mom’s sleeve in the supermarket, begging her to buy a box:  the “nag factor” that advertisers count on.  This is, of course, bad enough, especially when the average kid sees 15 food ads a day, or 5,500 in a year.
 
But experimental research by Dr. Jennifer Harris of Yale University and others shows that the effects of these ads go far beyond the desire to purchase a particular brand of cereal.
 
Find out how food ads influence how much we eat, when we feel hungry, snacking behaviors, and even what tastes good!

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