Hobson and Holtz

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The home of the occasional live episode of "For Immediate Release: The Hobson and Holtz Report"

On-Demand Episodes

Edelman President and CEO Richard Edelman will join hosts Neville Hobson and Shel Holtz to discuss the role of trust in communications, including a look at the Edelman Trust Barometer 2009 and the IABC/Mercer study, among other things.

Forrester Research has released results of a study indicating only 16% of people who "use" corporate blogs trust them. We'll discuss these results, what they mean, and whether there is value in corporate blogs. So far, panelists include... more

In the wake of several high-profile posts suggesting startup CEOs can do their own PR just as effectively as a professional, we've put together a panel to discuss just what value startups get from working with agencies. The panel includes (in... more

We'll discuss the question raised on the blog eGov.au: "I've often wondered about the strength of the relationship between an organisation's commitment to internal communications and its commitment to an effective intranet. I have worked in... more

Jane Rowe raised the issue in the FIR FriendFeed Room: "At what stage do marketers and communicators really need to get to grips with new communication tools?"

This is the show rescheduled from our May episode that was canceled due to technical difficulties. On his blog, ?John Cass asked five questions? about the impact of "The Cluetrain Manifesto" as the oft-cited book's 10-year anniversary... more

Public relations professionals are learning the ins and outs of new media, but not fast enough. First Chris Anderson of Wired magazine outed over 300 email addresses as spammers. Now Lifehacker.com’s Gina Trapani has started a PR... more

Based on Eric Schwartzman's question in FIR #333, how can companies get their messages out through social media communities when the members of those communities are engaged in conversation and resist the broadcast of messages?

FIR Live Call-In Show #2. We'll talk about the role of public relations. One-way or two-way? Is it mostly media relations? What are the other dimensions of public relations?

Neville Hobson and Shel Holtz will join with listeners in a live, interactive discussion of the blurring line between internal and external communications and what it means to people working on either side of the fence in the organizational... more

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