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Hobson and Holtz

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Comments

Krishna De

Krishna De

Neville and Shel thank you for providing the opportunity for us to connect directly with Richard Edelman to discuss the Edelman Trust Barometer 2009. It's a report that every business leader, not (just those in PR/communications) should review and consider the implications of for their organisation/community and then determine what actions they can take. @krishnade BizGrowthNews.com

Mark Story

Mark Story

Hi Shel, Neville and Jason and others, I am in the queue and have what I hope is something interesting to add. I happened to blog about this topic earlier this week, quoting Esther Schindler's "Care and Feeding of the Press." To my surprise, Esther found my post, commented on it and she and I had a great back-and-forth conversation; she has now updated her original article to include social media. Mark

Craig Jolley

Craig Jolley

Actually, the customer actually "owns" the organziation/company.

Craig Jolley

Craig Jolley

Hi Shel, Just want to let you know that I can't connect by telephone. I keep getting a response saying the telephone number/line is being checked for trouble.

John Havens

John Havens

Have a great show! Congrats, JCH

For Immediate Release  

The home of the occasional live episode of "For Immediate Release: The Hobson and Holtz Report"

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    Original Air Date:

    FIR LIve #16: The effectiveness of email marketing

    One study suggests that 85% of organizations plan to increase their email marketing efforts. But another finds that two-fifths of marketers don’t even know if their email messages are being delivered successfully; those who are aware of delivery failures don’t have the tools to make sure those messages find their way to the right inbox. In the meantime, IT departments and individuals do anything they can to keep a lot of those messages out of their inbox. In this episode of FIR Live, we’ll talk with experts about email marketing, what works and what doesn’t. John Wall, author of the Ronin Marketeer blog and co-host of the “Marketing Over Coffee” podcast, will join us, along with Greg Cangiolosi of email shop BlueSky Factory. Representing Return Path, the organization behind the study, “E-Commerce Opportunities,” will be Tami Forman, the company’s director of Corporate Communications. And it’s altogether possible Christopher S. Penn, John Wall’s co-host, will also drop by. Please join us with your questions, observations, and stories. FIR Live #16 is set for Saturday, August 22, 2009, at 10am PDT, 1pm EDT, and 6pm in the UK. You can take part in the show by calling in to +1 347 324 3723. You can listen in live at the same number as well as online at http://www.blogtalkradio.com/fir. You can also join in the chat by text in the chat room. After the live show, the recording will be made available as a podcast as usual as part of the Hobson & Holtz Report. We hope you’ll join us on August 22.

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