FIR Live 15 Reaching Influencers 6/26/2009 - Hobson and Holtz on Blog Talk Radio

Host Name:	Hobson and Holtz
Show Name:	FIR Live #15: Reaching Influencers
Date / Length:	6/26/2009 5:00 PM UTC - 1 hr
Description: h:15056 s:577195	Outreach by PR professionals to influencers via online channels has resulted in a firestorm of criticism. A recent form email from a publicist designed to generate awareness for his client resulted in a wide variety of opinions. Joinins us to discuss this particular email and the issue influence in general will be John Bell, managing director at Ogilvy PR; Gary Vaynerchuk, a well-known social media figure (and the person who was promoted in the email pitch referenced above); John Cass, the PR blogger who wrote about the Vaynerchuk pitch; and Connie Reece, an Austin-based practitioner with an alternate view of the pitch. Please join us! expand

Tags:	influencers pitching PR communications outreach

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FIR Live #15: Reaching Influencers