FIR Live Call-In Episode #10: Corporate Blogs, Trust, and Value

Forrester Research has released results of a study indicating only 16% of people who "use" corporate blogs trust them. We'll discuss these results, what they mean, and whether there is value in corporate blogs. So far, panelists include Rick Murray, president of Edelman Digital, and Max Kalehoff, vice president of Marketing at Clickable (and formerly with Nielsen BuzzMetrics). More panelists will be added soon.