FIR Panel Discussion: PR Spam

Public relations professionals are learning the ins and outs of new media, but not fast enough. First Chris Anderson of Wired magazine outed over 300 email addresses as spammers. Now Lifehacker.com’s Gina Trapani has started a PR Spammers wiki. Professional communicators need to catch up to the tech-savvy blogosphere and fast, but how? Media databse companies, PR pros and bloggers themselves all come to the table to discuss and debate what PR must do, if bloggers are being fair and if the databa