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FIR Call-In Show #3: Conversation vs. Messaging
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Hobson and Holtz
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Business
Airdate:
Sat, Apr 19, 2008 05:00PM UTC
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Based on Eric Schwartzman's question in FIR #333, how can companies get their messages out through social media communities when the members of those communities are engaged in conversation and resist the broadcast of messages?
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