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Hobson and Holtz

http://www.forimmediaterelease.biz


Country: United States

Language: English

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Comments

Krishna De

Krishna De

Neville and Shel thank you for providing the opportunity for us to connect directly with Richard Edelman to discuss the Edelman Trust Barometer 2009. It's a report that every business leader, not (just those in PR/communications) should review and consider the implications of for their organisation/community and then determine what actions they can take. @krishnade BizGrowthNews.com

Mark Story

Mark Story

Hi Shel, Neville and Jason and others, I am in the queue and have what I hope is something interesting to add. I happened to blog about this topic earlier this week, quoting Esther Schindler's "Care and Feeding of the Press." To my surprise, Esther found my post, commented on it and she and I had a great back-and-forth conversation; she has now updated her original article to include social media. Mark

Craig Jolley

Craig Jolley

Actually, the customer actually "owns" the organziation/company.

Craig Jolley

Craig Jolley

Hi Shel, Just want to let you know that I can't connect by telephone. I keep getting a response saying the telephone number/line is being checked for trouble.

John Havens

John Havens

Have a great show! Congrats, JCH

For Immediate Release  

The home of the occasional live episode of "For Immediate Release: The Hobson and Holtz Report"

  • On Demand Episodes

    Original Air Date:

    FIR LIve #16: The effectiveness of email marketing

    One study suggests that 85% of organizations plan to increase their email marketing efforts. But another finds that two-fifths of marketers don’t even know if their email messages are being delivered successfully; those who are aware of delivery failures don’t have the tools to make sure those messages find their way to the right inbox. In the meantime, IT departments and individuals do anything they can to keep a lot of those messages out of their inbox. In this episode of FIR Live, we’ll talk with experts about email marketing, what works and what doesn’t. John Wall, author of the Ronin Marketeer blog and co-host of the “Marketing Over Coffee” podcast, will join us, along with Greg Cangiolosi of email shop BlueSky Factory. Representing Return Path, the organization behind the study, “E-Commerce Opportunities,” will be Tami Forman, the company’s director of Corporate Communications. And it’s altogether possible Christopher S. Penn, John Wall’s co-host, will also drop by. Please join us with your questions, observations, and stories. FIR Live #16 is set for Saturday, August 22, 2009, at 10am PDT, 1pm EDT, and 6pm in the UK. You can take part in the show by calling in to +1 347 324 3723. You can listen in live at the same number as well as online at http://www.blogtalkradio.com/fir. You can also join in the chat by text in the chat room. After the live show, the recording will be made available as a podcast as usual as part of the Hobson & Holtz Report. We hope you’ll join us on August 22.

    No Comments

  • Original Air Date:

    FIR Live #15: Reaching Influencers

    Outreach by PR professionals to influencers via online channels has resulted in a firestorm of criticism. A recent form email from a publicist designed to generate awareness for his client resulted in a wide variety of opinions. Joinins us to discuss this particular email and the issue influence in general will be John Bell, managing director at Ogilvy PR; Gary Vaynerchuk, a well-known social media figure (and the person who was promoted in the email pitch referenced above); John Cass, the PR blogger who wrote about the Vaynerchuk pitch; and Connie Reece, an Austin-based practitioner with an alternate view of the pitch. Please join us!

    No Comments

  • Original Air Date:

    FIR Live #14: Communicators and Lawyers

    It's not unusual for communicators to feel stifled by corporate attorneys whose counsel, often viewed as contrary to the organization's reputational interests, is rubber-stamped by CEOs. Neville and Shel will look at perceptions of lawyers by communicators, explore ways legal and communications can work together, and discuss whether attorneys' judgments are always best for the company. Our special guests include Helio Fred Garcia, president and founder of the crisis management firm LOGOS Consulting Group, and executive director of the LOGOS INSTITUTE for Crisis Management & Executive Leadership; and law academic and commentator Mike Semple Piggot, aka CharonQC, the man behind Charon QC The Blawg and Insite Law Magazine podcasts. Also joining us is Jim Golden, Chattanooga, Tennessee-based attorney specializing in negotiation of early reasonable settlements in complex accident and commercial disputes, avoiding or shortening litigation and significantly reducing client costs. Adapting theory learned at the Program on Negotiation at Harvard Law School to the practical needs of firm clients, he provides leadership in an area of legal practice he describes as “negotiation counsel.” Golden, who has represented the trucking industry, among others, has views about what companies can and could say that run counter to what you hear from most corporate counsel.. Please join us with your questions, observations, and stories.

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  • Original Air Date:

    FIR LIve #13: Social Media Monitoring -- Critical or Creepy?

    Marshall Kirkpatrick of ReadWriteWeb explored both sides of the increasingly popular business activity of monitoring social media. He wrote: "It's kind of a modern day horror story, isn't it? Web 2.0's potential benefit for humanity tragically sold short by social media because it fell under a fog of marketing software. Would-be short-form conversationalists jumping in with CRM-tinted glasses secured to their faces. One of my co-workers says that within minutes of his wife Tweeting about her art studio last night, she was friended by scads of art companies and salespeople. Who wants to have a conversation in that context? Or maybe it's just a matter of changing our expectations. Maybe this is all good; the new customer service - a lot like the old customer service, but in your blog comments and replies tab." In our April FIR Live episode, we'll talk with CustomScoop CEO Chip Griffin and a senior representative of the new social media monitoring service Spiral 16 for their takes on the issue. And we'll take your calls.

    Comments (1)

  • Original Air Date:

    FIR Live #12: Tips for the One-Person Communication Department

    For every company with a full complement of communicators on the payroll, there are dozens of communicators toiling to manage all of their companies' communication efforts all by themselves. Marketing, advertising, sometimes even financial and shareholder communication, all done by one person. If he's lucky, he has an admin, but not even that is a given. On this episode, in response to a comment left by FIR listener Adam Daniels, we're taking your calls with tips on how to manage some PR activity along with all the other communications you're responsible for. Neither of us have ever been a one-man show, so we're counting on your calls, lest we wind up with nothing to talk about!

    No Comments

  • Original Air Date:

    FIR Live #11

    Edelman President and CEO Richard Edelman will join hosts Neville Hobson and Shel Holtz to discuss the role of trust in communications, including a look at the Edelman Trust Barometer 2009 and the IABC/Mercer study, among other things.

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  • Original Air Date:

    FIR Live Call-In Episode #10: Corporate Blogs, Trust, and Value

    Forrester Research has released results of a study indicating only 16% of people who "use" corporate blogs trust them. We'll discuss these results, what they mean, and whether there is value in corporate blogs. So far, panelists include Rick Murray, president of Edelman Digital, and Max Kalehoff, vice president of Marketing at Clickable (and formerly with Nielsen BuzzMetrics). More panelists will be added soon.

    No Comments

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