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Hobson and Holtz

For Immediate Release

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The home of the occasional live episode of "For Immediate Release: The Hobson and Holtz Report"

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The next episode of FIR Live will look at the communication efforts surrounding the Deepwater Horizon explosion and subsequent oil spill—the worst in U.S. history. Our guests are… * Gerald Baron, who authors the Crisisblogger blog... more
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Join hosts Neville Hobson and Shel Holtz for a discussion with Forrester analysts Josh Bernoff and Ted Schadler, co-authors of the new book, "Empowered." The book, a follow-up to Benoff and Charlene Li's bestseller, "Groundswell," explores... more
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Is it wise for companies to direct consumers to their Facebook pages instead of their websites? That's the subject our panel will discuss on Saturday, August 14, at 10 a.m. Pacific, 1 p.m. Eastern and 6 p.m. London. So far, the panel will... more
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Is marketing part of PR? Or is it the other way around? Where does government relations fit? While the structuring of communications functions in organizations may sound mundane, it's a topic that actually inspires considerable passion... more
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One study suggests that 85% of organizations plan to increase their email marketing efforts. But another finds that two-fifths of marketers don’t even know if their email messages are being delivered successfully; those who are aware of... more
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Outreach by PR professionals to influencers via online channels has resulted in a firestorm of criticism. A recent form email from a publicist designed to generate awareness for his client resulted in a wide variety of opinions. Joinins us to... more
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It's not unusual for communicators to feel stifled by corporate attorneys whose counsel, often viewed as contrary to the organization's reputational interests, is rubber-stamped by CEOs. Neville and Shel will look at perceptions of lawyers by... more
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Marshall Kirkpatrick of ReadWriteWeb explored both sides of the increasingly popular business activity of monitoring social media. He wrote: "It's kind of a modern day horror story, isn't it? Web 2.0's potential benefit for humanity... more
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For every company with a full complement of communicators on the payroll, there are dozens of communicators toiling to manage all of their companies' communication efforts all by themselves. Marketing, advertising, sometimes even... more
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