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For Immediate Release
United States, English
Business
The home of the occasional live episode of "For Immediate Release: The Hobson and Holtz Report"
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FIR Live #20: BP Gulf Oil Spill Communications
by
Hobson and Holtz
in
Business
on
Sat, Dec 18, 2010 06:00PM UTC
The next episode of FIR Live will look at the communication efforts surrounding the Deepwater Horizon explosion and subsequent oil spill—the worst in U.S. history. Our guests are… * Gerald Baron, who authors the Crisisblogger blog...
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FIR Live #19: Empowered employees, empowered customers
by
Hobson and Holtz
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Business
on
Sat, Oct 9, 2010 05:00PM UTC
Join hosts Neville Hobson and Shel Holtz for a discussion with Forrester analysts Josh Bernoff and Ted Schadler, co-authors of the new book, "Empowered." The book, a follow-up to Benoff and Charlene Li's bestseller, "Groundswell," explores...
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FIR Live #18 continued
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Hobson and Holtz
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Business
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Sat, Aug 14, 2010 05:30PM UTC
The rest of the show
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FIR Live #18: Facebook-focused campaigns
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Hobson and Holtz
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Business
on
Sat, Aug 14, 2010 05:00PM UTC
Is it wise for companies to direct consumers to their Facebook pages instead of their websites? That's the subject our panel will discuss on Saturday, August 14, at 10 a.m. Pacific, 1 p.m. Eastern and 6 p.m. London. So far, the panel will...
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FIR Live #17: Structuring Communications Functions
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Hobson and Holtz
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Business
on
Sat, Jan 23, 2010 06:00PM UTC
Is marketing part of PR? Or is it the other way around? Where does government relations fit? While the structuring of communications functions in organizations may sound mundane, it's a topic that actually inspires considerable passion...
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FIR LIve #16: The effectiveness of email marketing
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Hobson and Holtz
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Business
on
Sat, Aug 22, 2009 05:00PM UTC
One study suggests that 85% of organizations plan to increase their email marketing efforts. But another finds that two-fifths of marketers don’t even know if their email messages are being delivered successfully; those who are aware of...
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FIR Live #15: Reaching Influencers
by
Hobson and Holtz
in
Business
on
Fri, Jun 26, 2009 05:00PM UTC
Outreach by PR professionals to influencers via online channels has resulted in a firestorm of criticism. A recent form email from a publicist designed to generate awareness for his client resulted in a wide variety of opinions. Joinins us to...
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FIR Live #14: Communicators and Lawyers
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Hobson and Holtz
in
Business
on
Tue, May 26, 2009 05:00PM UTC
It's not unusual for communicators to feel stifled by corporate attorneys whose counsel, often viewed as contrary to the organization's reputational interests, is rubber-stamped by CEOs. Neville and Shel will look at perceptions of lawyers by...
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FIR LIve #13: Social Media Monitoring -- Critical or Creepy?
by
Hobson and Holtz
in
Business
on
Sat, Apr 25, 2009 05:00PM UTC
Marshall Kirkpatrick of ReadWriteWeb explored both sides of the increasingly popular business activity of monitoring social media. He wrote: "It's kind of a modern day horror story, isn't it? Web 2.0's potential benefit for humanity...
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FIR Live #12: Tips for the One-Person Communication Department
by
Hobson and Holtz
in
Business
on
Wed, Mar 18, 2009 05:00PM UTC
For every company with a full complement of communicators on the payroll, there are dozens of communicators toiling to manage all of their companies' communication efforts all by themselves. Marketing, advertising, sometimes even...
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