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Successful Event Marketing with Kevin McLaughlin of MAC Events

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Tonight, Kevin McLaughlin will discuss successful event marketing. 

Some of the topics Kevin will talk about include:

  • Promoting yourself through a trade show
  • Choosing the right event
  • Preparing and setting goals for the event
  • Proper booth setup
  • Pre-show marketing
  • Incentives and discounts in the booth
  • Employees working the booth
  • Post show follow-up
  • Measuring results

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