Grow Your Landscape Business With Outdoor Lighting

Our special guest this week is Jerry McKay. Jerry is the owner and President of McKay Landscape Lighting and is the primary lighting designer for the company.

On today's show McKay will discuss the evolution of landscape lighting over the years. including the various lighting uses, styles and applications.

He will walk us through the general growth of the company from one installer to 12 employees and how to :

• Create a market in your area
• Develop strategic partnerships
• Design a maintenance program
• Sell lighting installation service
• Set yourself apart from competitors

We may even talk about lighting design too : )