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Frank and Cathy  

We offer web marketing help for those people who have started home-based businesses and have found less success then they were expecting.

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    The Three Basic Tools

    If you are new to Internet marketing, I want to share with you the most basic tools you will need to succeed. An Internet marketer needs these things like a plant needs sunshine and water, without them its impossible to grow.

    The first thing you will need is a domain name. Ive heard several different theories on the domain name and how important it is, I'm not sure what to think. I'm not sure how many more times you will be found in searches by having a domain name that contains frequently searched words, I believe it takes more then that to rank high in searches. Undoubtedly, however, it will help and may actually get a couple more hits then you would get with an obscure domain name, so why not? Try to get a simple domain name, related to your product, that contains frequently searched words. Avoid an obscure, long, domain name with many backslashes and numbers. Honestly, I don't think it will matter a whole lot, bit it will matter a little and you might as well gain every advantage you can.

    The second basic necessity to Internet marketing is the landing, or capture page. This is where the prospects who are looking for an online opportunity will land when they click on your link. The landing page should be branded by YOU and not your company, this is very important.
    Important for two reasons. Primarily, when a prospect looks at your landing page, they are looking for guidance. They want to feel like they are signing up with a program thats solid, and with a person who can guide them to the profit mode. If the landing page is more about the person who founded the company then it is you, there is a chance that the prospect might want their guidance from that person, instead of you. It only makes sense that the prospect would want as much guidance as possible, and the founder of the company is the place to get that, right? It wouldn't happen too often, but if your landing page is about YOU and your company, it wont happen at all.

    The second reason why its important to have your landing page be about you and not the company is because online business opportunities sometimes evaporate. If this happens to you, its better that you would be able to continue with a different program using the same capture page, and list, and attempt to bring your list on to the new program. If your capture page is about your program, you wont be able to do that.

    Your capture page should be attractive, but the word attractive means many things to many people. For my taste, simple is better the gaudy, elegant is better then flashy. But thats MY taste, and not everyone is going to agree on that. In the end, the only opinion that matters is the prospect, and there is no way you can predict that, so you just have to go with what you like and hope for the best.

    It kind of goes without saying that you will need an opt-in form for your landing page. The landing page exists to capture the personal information of the prospect, and the opt in form is where that happens. Having a capture page without an opt-in form is like having a car without tires.....not very useful.

    Once the prospect has found your domain name, become interested in your capture page, and signs in, the third basic tool kicks in. This tool is called the autoresponder. The purpose of the autoresponder is to send the prospect a series of letters which explains the product or service you are selling and entices them to purchase it. In a perfect world, the autoresponder will help you to establish a relationship with the prospect, a start of the effort to make the prospect your best friend.

    In the words of Michelangelo Lopez, founder of the University of Internet Science the essence of Internet Marketing is collecting email addresses and making best friends. Both steps are far more complicated then they sound, but both are necessary for successful marketing.
    Collecting email addresses is the process of bringing people to your capture page by attracting their attention in some way, and then directing that attention to your capture page. You might attract their attention through the placement of classified ads, reverse marketing, or several other methods.

    The second process is to make best friends. This is trickier then it sounds because marketing email is typically greeted with scorn. Its possible to make best friends with the email recipients, but thats a topic for another day.

    Till next time, I'm Frank Sutter, for F & C Marketing Enterprises.

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Comments

Willy Lim

Simple but useful overview to the different pieces of internetwork marketing! Great! Willy Lim http://www.financially-free-advisor.com/internetwork-marketing-overview.html

Willy Lim

Simple but useful overview to the different pieces of internetwork marketing! Great! Willy Lim <a href="http://www.financially-free-advisor.com/internetwork-marketing-overview.html">The Financially Free Advisor</a> <a href="http://www.internetwork-marketing-asia.com">InterNETwork Marketing in Asia</a>

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