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Frank and Cathy  

We offer web marketing help for those people who have started home-based businesses and have found less success then they were expecting.

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    Blogger

    I'd like to talk about one of the most useful tools we have found on the web today to assist us in our marketing. That tool is Blogger.com.

    I think originally, the concept was to create a website for blogging that met every need a blogger might have. In so doing, Google has created a website that almost simulates free web pages. Its a wonderful site, and we have used it for blogging, as well as capture pages, video displays, and more.

    Let me start by explaining what, in my mind, has represented a revolution in web self-expression. Most marketers know and understand the value of writing and submitting articles on the web as a way to get your company noticed, create back links, and get higher search rankings.

    I might be wrong about this, but the way I understand it, one of the ways to get higher rankings in the searches is to have other relevant pages link to yours. In other words, if other important....meaning highly visited...websites are linking to yours, it must mean that your website is important too. Basically, its equivalent to saying that if you have popular friends, you must be OK too. This is what is known as a back link.

    Now its sort of cheating, but one of the best ways to make back links happen is to actually create them. Specifically, the concept is to write an article that would be interesting enough to be read by a fair number of people, which means you would have a fair number of visitors, and then have that page which is GETTING those visitors linking back to your home page. The result is that there is an important....meaning highly visited....page linked to your page. This gives your page more relevance in the searches.

    Well, this became such a common practice that the article websites began to become abused. The sad fact is that not everyone has the ability to write. Its my belief that far more people can write then believe they can, but nonetheless, if you don't sit down and take the time to organize your thoughts, the writing you produce will reflect that. I don't consider myself a particularly good writer, but I do have the ability to organize my thoughts.

    After the production of tons of sloppily written articles came the mass submission tools, which allowed the sloppy writing to be widely distributed. A mass submission tool allows the same article to be submitted to many websites at the same time. Well, the article sites didn't like this practice, because they saw their service as an outlet for legitimate, thoughtful articles about legitimate topics, not marketing tools. Thats not to say that an article cannot serve both purposes, it certainly can. Its just that so many articles weren't very thoughtful, they were just thinly disguised attempts to create back links. Basically, people started dashing out a few lines about how wonderful their opportunity was, and posting it with a link.....which amounts to an advertisement!

    Well, the article sites didn't like this practice, they saw it as cheapening the value of what they were trying to create. What they wanted was an outlet for serious writers to write about serious topics, and get published and seen by a wide audience. That concept simply doesn't fit with an article that reads...

    Make 10 K a week. Click here to find out how.

    At that point, the article sites began to restrict submissions, communicate with each other to reduce mass submissions, and archive their articles to prevent repeated submissions of the same topics. All of this was a legitimate effort to maintain the integrity of their efforts. And all of this made it much more difficult to use articles as a means to create back links.
    At that point, marketers turned to blogging, which is much more free-form and less structured as a creative outlet. For our purposes at F & C Marketing, we would rather use blogs then articles anyway, its very likely that they will get more hits. I may be wrong, but in my view, a back-link is a back-link.

    Which brings me back to Blogger.com. They allow you to post almost anything, and they also provide ways to make it look good. They allow the posting of writing, videos, audio snippets, polling, pictures....just so much. And linking is not a problem, they allow lots of links....as a marketer, you can read that as back links.

    We have even...more then once, created opt-in pages on Blogger.com, with a video, a short bit of writing, and an opt-in form. And our submissions have never yet been rejected.

    We recommend Blogger.com. Its a very powerful marketing tool. I only hope that their bandwidth is not overrun with cheap, thoughtless advertising. It really serves nobody to post things that aren't interesting to look at, the whole point is to get views, not just post.
    One of the interesting things I have found out by talking to experts in the field of online marketing is that the search engines place a huge weight on the length of time visitors spend on your website. In other words, the relevance of your back-link will be determined by how many visitors go there, and how long they spend. The larger these numbers are, the higher you will rank in the searches.

    For that reason, it makes sense to make your blog interesting....captivating if you can, and essential to put a link there to your home website. Get people to go to your blog, and get them to stay there as long as you can. And that, more then any other reason is why it doesn't serve your purposes to post garbage blogs. In fact, quite the opposite....if you can get people to read for a little while and watch a video, its going to work out better for you.

    Just know that this wont happen unless your blog is interesting. And don't forget the link.
    Now, another tidbit I have learned from talking to experts in this field is that your home page and your back-link page, which in this case is the blog, is that both pages should have similar key words in both the title and text. And that these key words should be similar to the domain name of your home page. To be honest, I'm not exactly sure why this is true, but it makes sense. It has to do with the search engines and the way your page gets found.

    I hope these tips help you make use of Blogger.com, one of the very best marketing tools on the web.

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