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Frankly Better ME

http://fandcmarketingenterprises.com


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Frank and Cathy  

We offer web marketing help for those people who have started home-based businesses and have found less success then they were expecting.

  • Archived Blog Post

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    Intergrational Marketing

    While we would all love to believe that our website will do the selling for us, those few of us who are going to make it in this online jungle realize that sooner or later, its going to require personal contact to make sales. For some of us that is a deal-breaker, plain and simple. Either we are excessively to shy to consider doing such a thing, or we simply have philosophical objections to selling in general.
    If you want to make it as an online marketer, if you want to beat those oft-repeated statistics that upwards of 95% of all online marketers fail, you are going to have to come to grips with the personal contact aspect of this job.
    Perhaps I am different...I know for sure I am different then I used to be. I was once so painfully shy that I rarely opened my mouth for any reason beyond eating. Those days are behind me thank God, because I have found, upon opening up to the concept of interacting with people, that people are not so bad after all.
    It is absolutely true that they have faults, and it is also true that some have bad intentions...but it is equally true that most people are good at heart, and it’s also true that the help of other people is the single best way to move forward in life.
    It is a two way street, of course. You should have the mindset when you are operating your online business that you have put yourself in the unique position of helping other people solve the problems in their lives. You should have the knowledge in your heart, in the deepest parts of your being, that what you are promoting can help other people solve the one single, most common need they will express to you, the need for more money.
    This ties in with what I have said before about mindset issues, that if you believe in your sales opportunity, and transmit that enthusiasm to the prospect, the sales WILL happen. Once those sales happen, you will be solving your own needs to make extra money, and once that happens, the enthusiasm grows, from the solid foundation you are building that you can help people solve the issues in their lives and make extra money.
    In my case, I love the interaction part of the job, it is my favorite part. I have gone from being painfully shy to more outgoing then most people, and as such, I have reaped GREAT benefits from increased interaction with other people. When I contact people, I do so with an open mind and an open heart. I come from the standpoint of genuine desire to help, and from that standpoint, it is easy to be outgoing, and it is much easier to handle rejection.
    Rejection? It is more confusion or fear it is then rejection, in most cases. Its confusion because if I honestly believe I can help the prospect, the idea that they don't want that help must stem from a lack of understanding on their part of the ways I can help. Either that or their resistance is a result of fear of being scammed.
    I cannot speak to what is in the prospects mind, but either way, from my perspective the whole nature of the sales interaction changes, and it is much less painful to approach prospects. If you can adopt that form of mindset, you are way ahead of the game, because the prospects resistance is not taken personally.
    If you can shed that fear of rejection, you can venture further into the personal aspects of marketing, the part that gets beyond the website and the auto responder This is the part that Ann Seig refers too in a recent interview I had with her on Blog Talk Radio as Integrational Marketing, using a combination of online and offline techniques to convince the prospect of the value of your opportunity. I am making the assumption here that the auto responder is in place for you, and your website is up and running.
    Once you get a prospect, or a "lead" as is more commonly referred too, the auto responder will do what it does, and that is a very important part of the picture. However, if you are willing to extend beyond the automatic emails, you will find that your conversion rate, the ratio of leads to actual closed deals will skyrocket.
    Get on the telephone with the prospect as soon as possible, preferably as soon as they sign up. This is where the mindset I just referred to becomes so very important. Here is the plain honest truth....by signing up in you are website, they have already exhibited a desire to learn more about what you are offering. So call the prospect with confidence that your call will be well received.
    Make a promise to yourself that it will not be about money, its all about information. The prospect will buy when they are ready; the most important concept in this first call is to build trust. It is going to be even more effective for you if you make a series of correctly timed, SHORT calls, and approach each with the concept of sharing information with the prospect, specifically about how your opportunity can solve THAT PERSONS unique problems.
    Again, I am going to repeat that almost universally, the problem expressed will be a need for extra money, but there may be other needs as well. Be open to the prospects needs, and LISTEN. Then tell the prospect that you are out of time, and that you will get back to them shortly.
    Take some time, evaluate that person’s unique situation, and figure out how you can best approach the solution, applying your business opportunity to their unique problem. When you are sure you have your thoughts in order, make the second, SHORT call. Ask if there is time to talk, and if not, and then leave an EXCITED message that you have good news for the prospect about their need to do X.
    There are two more aspects of integrational marketing that need to be used in this effort. Number one is to supplement the auto responder with PERSONALLY WRITTEN emails, in the same vein of helping the prospect overcome their unique challenges.
    The second aspect is the personal card. This is an INCREDIBLY POWERFUL tool to show the prospect that you care, that you want them to succeed, and that you will help.
    If you approach the sales interaction with the proper mindset of having a desire to help, and use integrational marketing techniques, you will get FAR MORE sales then if you rely on the     auto responder alone.

    Here are F & C's Links:
    Ann Seig, the author of the book "    The Renegade Network Marketer"
    Our business homepage
    Or Visit our Capture page
    Our Press room
    Frank & Cathy's Direct Matches Site
    Shop online with     Aisle 19 over 600 stores to choose from , and better yet get CASH BACK too !!
    Find all kinds of FREE things at     Freebie Force
    Advertise your websites on ASD and get paid to do this!! You Can Join Free !! Golden Panda is also a get paid to Advertise site, this is New and growing very rapidly. You can Join Free Check out this private invite from F & C
    Video Links :
    Check out all of our video's on     UTube You can view all of F and C's videos here, please feel free to leave comments.
    Blog Links:    Blogger.com
    Mybloglog.com

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