Salesman vs Product

by Frankly Better ME

- Tue, Jul 1 2008

Ive heard it said that it doesn matter what opportunity you have signed up for, its all about how you sell it. This is demonstrated quite clearly through the growing trend in online marketing towards gifting, which has no tangible product at all, simply the belief that its going to work. That business in particular argues strongly for the concept that the product has almost nothing to do with it.

So whats more iimportant, the salesman or the product being sold? Clearly, both are important, and I say that for this reason. I have had experiences where I have purchased something simply because the sales person was so persuasive, and later realized that I really didnt need or want that product or service at all. I have also had the experience that I have purchased a product or service despite the sales person. In other words, the sales person was AWFUL, but the product or service was something I needed or wanted.

My own personal feeling is that the product has something to do with the success of a sales effort. For me, I would like to believe in the product or opportunity I'm selling, and have the belief in my heart that Im helping the person whom I am speaking with by sharing the product or service that I am selling. Its just easier for me on a personal level, and honestly thats just me. It doesnt make me better or worse, and in fact, as a sales person, it makes me somewhat less effective.

In online businesses in particular, there is a tendancy among the public to be skeptical. And who can blame them? There are so many exxagerated claims made of success, the person who is listening tends to discount them almost automaticly. For my own purposes, I would rather not be a part of the group that takes peoples money and then leaves them to fend for themselves. And I can only do that if I honestly believe that what Im selling can work.

I think for that reason, the product is very important to me personally. If however, you do NOT believe that the product has much to do with your success as a salesperson, then it will not be important for you.

The point is that this is a business, that its about money, and we are all in this to make money. Its possible to make money in almost ANY online opportunity, so it can work in theory for anyone. If you are persuasive enough, you can sell anything.

The bottom line is that the quality of the product is important to me, and for that reason, I need to sell something I believe in. But in the big picture, a good salesperson can sell without regard to the product. The only reason why I would have problems selling a product that I didnt believe would help is because of my own personal beliefs, NOT because it cannot be done.

So, is the product more important then the salesperson? Three strong arguments hold that the sales person is more important. Number one, if you can sell the opportunity, it then becomes successful by definition. In other words, if you are successfully selling it, those sales are making a success out of you, and so therefore. it can be successful for the prospect as well. Number two, the fact that you can sell it is a measure of your ability as a salesperson. But third, and most importantly, in the larger picture, the sales person MUST BE more important then the opportunity they are selling because....are you ready for this?......The online opportunity they are selling MIGHT just disappear.

While product is important, its MORE important to concentrate on your own sales ability. The one thing that will remain consistant with your personal experience in this industry of online marketing is your ability to relate to the prospects, build their trust, and make them your customers. Thats why a list is so omportant, and thats the main reason why the sales person is more important then the product.

But more to the point, I think, is the fact that the people on your list must know you and trust you, and in that respect, the quality and the nature of the product being sold is indeed a secondary issue. YOU are your company, your business opportunity is not your company. Its true that you represent this opportunity today, but there may well come a time when you represent other products, oppertunities, services or ideas.

In this online marketing world, business opportunities come and go. Sometimes the one we are currently involved in becomes the casualty. If this happens to you, and odds are it probably will, you will be faced with either having to start over in the list building process, or being able to bring your list with you from opportunity to opportunity. Obviously, in order to bring them with you, they are going to have to trust you in a way that is independant of the business opportunity itself.

In the end, Michelangelo Lopez puts it best. The essence of this job of online marketing can be summed up this way.....its all about collecting emails and making best friends.

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