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Frankly Better ME

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Frank and Cathy  

We offer web marketing help for those people who have started home-based businesses and have found less success then they were expecting.

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    Collecting Emails and Making Best Friends

    This is one of my favorite reasons for being an online marketer, and that is because this is exactly what makes the job so much fun. I no longer dread the idea of selling to people because I no longer look at it as trying to convince them to buy. My concept now is to share information with them about a need that they have, and make friends with them by helping them.

    But first, you must collect their email addresses. This process is familiar to most Internet marketers....setting up a friendly capture page, driving traffic to it, and most frequently offering free gifts for the prospects email addresses. We use and recommend     Aweber for this process, because its the best email service we know of.

    Its been repeated over and over that this concept of capturing emails is nothing more then a numbers game, and this is undeniably true. However, far more important then the sheer number of emails you can collect is the quality of those contacts, and that is determined through conversion rates. I'm referring here to how responsive that list might be, or more to the point, how often they are willing to buy from you.

    Making your list responsive is done through the process of making each of the people on it your best friend, on an individual basis. This tends to limit the sheer number you can deal with, but will it help you to have a huge list of people who don't care about you? Wouldn't it be better to have a smaller group of people who know you and trust you, like you and are willing to buy what you sell on your word alone.

    Ann Seig, the author of the book "    The Renegade Network Marketer" talks about how NOT to do this. She makes the point that "Nobody in the history of the world has ever won an argument". She was quoting another writer at the time, a copywriter named John Carlton.

    This concept is a bit deep, and will require some thought, but as you ponder it, you will discover that its really true. We all feel the way we do, and we cannot argue another person into agreeing with our point of view. Even if our logic is compelling and conclusive, other people tend to want to hold their own point of view, for a WIDE VARIETY of reasons.

    Your point may not fit into the overall framework of their thinking, meaning that they may have to change too much to accommodate it.
    Your point may not fit into their life's experience.
    By agreeing, they may feel that they are admitting being WRONG.
    By agreeing, they may feel like they lose status and power in your eyes and the eyes of others.
    They may actually know better.

    And there are MANY MANY more reasons why people don't simply agree with your points. Ann Seig writes more about this topic, and the best way to read about her thoughts is to start by downloading her free ebook, "    The Seven Great Lies of Network Marketing".

    The only reason why this discussion about winning arguments is important to the topic of making best friends is only one thing....DON'T DO IT. As a salesman, its important to avoid arguing about ANYTHING, especially the quality of your business opportunity. The way to sell is not to beat the prospect over the head with the features of your business, and especially, PLEASE do not make note of how blind they are for not seeing it. The best way to persuade them to join your opportunity is to identify a need they may have, and then link your opportunity to that need, especially in the sense of how your opportunity can help the prospect meet that need.

    Almost ALL of your prospects will have one common need that must be met, and that is the need to make money. You will find that there is a common belief that the prospect holds that he or she can beat the high failure rate of the online marketing industry if they decide to attempt it, so that particular fact will usually not be an issue, even if the prospect knows it. The need you will find must be addressed most often and the need that is the most practical for you to address in your sales effort is the prospects need for guidance in the online world.

    Addressing their need for guidance is done in two steps. The first step is to gain their trust, and this is done by being honest and sincere, and making them believe that you can help their need. Gaining trust also means establishing your credibility. Establishing credibility is the process of helping them, solving problems for them and making it easy for them to buy from you.

    That would mean showing the way, sharing tips and tricks to help the prospect gain confidence in you. Show them how to gain prospects, how to set up a database, help them learn to talk to prospects, in general, give them confidence in you. This way, they become very likely to buy. It also includes showing the prospect what you have already been able to accomplish in the online world.

    Establishing credibility is another topic all in itself, but its a do-able concept. It takes real work, but it also involves larger profits. Ill talk more about this in the future.

    The second step in addressing their need for guidance is to become their best friend. This is done by frequently contacting them, through email, telephone, or even cards. It is done by sharing your successes, in a modest way that does not belittle them, and cheering for theirs. It means encouraging their success, and sympathising with the difficulties they face in achieving that success. In the end, it means offering a new path to their success, which is, of course, your business.

    Becoming their best friend also means learning a little about them, remembering what you learn, and using it in your interactions. Here's where a good database comes in handy. Most importantly of all, becoming their best friend means making them laugh. That's the single quickest path to making them a customer that there is.

    Sound like work? Well, yes it is, but this work is exactly what makes the job of Internet marketing worthwhile for me. I love making friends and helping people, and when you do that, you are likely to have both a new friend, and a new customer.

    And one last, CRITICAL bit of advice. Once you have acquired this high quality list, don't screw it up by selling them something that is crap. If you do this, even ONCE, its shocking how fast these best friends disappear. If you follow the guidelines presented here, their trust and subsequent friendship will have been built entirely on your online expertise and your willingness to share it. If you sell them some crap, trust is totally gone, and so are they.

    You can see more about this story by clicking     HERE

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