Frank and Cathy  

Its not my purpose to go into the idea of what nationality is least patient, in the end, the answer has no bearing on my topic. Suffice to say that without regard to the rest of the world, Americans as a group are very impatient; we want results as soon as possible.

However, when it comes to the topic of Internet Marketing, who can blame us? It’s all we hear, we get bombarded with promise after promise of how we will be rich by tomorrow if we just opt in today.

Is it possible? I won’t say it’s impossible, anything is possible. And it’s undeniably true that large sums of money have been accumulated in very short time periods repeatedly on the net. In fact, for some people it happens over and over.

In that concept, I can find my point. Those few people who accumulate large sums of money over and over on the net have refined their skills to a high level. Does this mean that it can’t be done by a new marketer? Again, anything is possible, and if the right combination of events take place, and the newbie happens to be at the right place at the right time, and the sun and moon and all the stars in the heavens line up in just the right way.......No, who am I kidding? It’s just not possible for the newbie to get rich overnight.

If you are serious about Internet Marketing as a career, you must be prepared to put in the work that’s going to be required. There are SO MANY skills that must be learned, so many arrangements that have to be in place.

Let’s consider what would have to happen for a person with no experience in Internet Marketing to make big money quick. Understand, this is NOT overnight, that simply cannot happen....I'm just talking about a short period of time right now, maybe a month or so.

You have to set up your website, open an account where you can accept credit cards, and set up an auto responder account....those are bare minimums, and all that is AFTER you have chosen a business. Next you have to stock your auto responder with letters, put an opt-in form on the website, find a place to host it, and start placing classified ads. All that is before you can even BEGIN to sell.

That’s the point when the sun, moon and stars have to start lining up....people have to find, trust and respond to your classified ads. They have to seek out your website and opt in. Not only that, but you have to get enough people to do so that you will start making sales and become rich.

After that comes the actual selling....the vast majority of people who opt in at your capture page are doing so not to buy your business, but to find out more about it.....or more likely, to take advantage of whatever free offers you might have promised them. For that reason, you must hope your auto responder does the job.....or you might decide to make contact with the prospect yourself, and try to convince them to buy in through direct selling.

Now, depending on your ability to sell, your closure rate will most likely be around the 10% mark, statistically speaking. If you are really good, your conversion rate might be above 50%, but that’s phenomenal, and it just cannot be sustained for any real meaningful length of time.

So, depending on the income you make per sale, and how lucky and skillful you are, you might actually make some money pretty quickly....in the first two months or so. But let’s get to a more likely scenario.

Much more likely is that you will take some time, and build up a LIST of prospects. You will take even more time and acquire the trust of these people. You will take yet more time and build relationships with them. Eventually, they will begin to buy things from you.

What is my point? Am I trying to discourage you? Not at all, but there’s a reason why it’s important to understand all this. If you go into this business with the expectations that you are going to get rich in a big hurry, and it doesn't happen, as it so often does NOT ....you are going to experience a deep discouragement, and have the distinct feeling that you have been scammed. THIS more then anything else, is what creates the high failure rate in this industry, and destroys our credibility as a legitimate business opportunity....the sky-high promises, followed by the stark reality that this is a complicated and competitive industry. It’s only those who know this going in....or who simply refuse to accept failure....who have the slightest chance to survive that first huge let-down.

My purpose in sharing all this stark truth is only to help increase your chances going in, that’s the truth. My message is to be prepared to work, and be prepared to wait. It’s possible to make money in the Internet Marketing industry, but it’s not in getting rich quick, that’s for sure.

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