If your aim is to sell something to an audience on the Internet, it’s important that you keep a couple things in mind. The primary concept you must keep in mind is that nobody wants to be sold anything, but everyone loves to buy things. The other thing that you must NEVER FORGET is that, in a way that is unique to the internet and NO OTHER ADVERTISING VENUE, your audience is there completely on a voluntary basis....they can click away in a heartbeat without guilt, remorse, or penalty. Its true of television as well....except that the audience might miss the rest of their show. Its true of radio as well, except that the audience would tune away from their favorite host. Magazines are close.....flipping a page is penalty free....unless your article is on the page with the ad. Billboards enjoy a captive audience....a driver might ignore the billboard, but he or she cannot avoid passing it. Newspapers are the same as magazines. Only on the internet is content served singularly and on demand, so that if content is unacceptable, it’s GONE in an instant. For all these reasons, its important to CONNECT with an audience before you can SHOW THEM that you have something they WANT TO BUY. One of the best ways to do this is humor, because when someone makes you laugh, you have a natural tendency to like them....its human nature. Another impactful tool in advertising on the Internet is video. So...and here’s where I go out on a limb with some of my own thinking...if you could combine humor, and video...and then introduce your product or service at the point of the resulting connection, you might just have a much higher chance of being heard, and having your message accepted. Let’s face it, the odds are still low, but at least you have a better shot at it this way. This was the theory behind the F & C Marketing Enterprises production of "So You Think Internet Marketing is Funny?" http://www.youtube.com/watch?v=K9hqyPC6i5w In this video, we tried to first brand our company with a consistent introduction then connect with them by telling jokes. The jokes are much funnier then they would be by only reading them, because we included a carefully constructed laugh track behind the text. If the jokes give the audience even the slightest urge to laugh, the contagious nature of laughter from the laugh track will push that urge over the edge. At the end, once the connection has been made, we make a brief pitch for our company, give the contact information and then end with our company brand once more. We hope you enjoy the video, and we look forward to providing more fun videos for the web.
If your aim is to sell something to an audience on the Internet, it’s important that you keep a couple things in mind. The primary concept you must keep in mind is that nobody wants to be sold anything, but everyone loves to buy things. The other thing that you must NEVER FORGET is that, in a way that is unique to the internet and NO OTHER ADVERTISING VENUE, your audience is there completely on a voluntary basis....they can click away in a heartbeat without guilt, remorse, or penalty.
Its true of television as well....except that the audience might miss the rest of their show. Its true of radio as well, except that the audience would tune away from their favorite host. Magazines are close.....flipping a page is penalty free....unless your article is on the page with the ad. Billboards enjoy a captive audience....a driver might ignore the billboard, but he or she cannot avoid passing it. Newspapers are the same as magazines. Only on the internet is content served singularly and on demand, so that if content is unacceptable, it’s GONE in an instant.
For all these reasons, its important to CONNECT with an audience before you can SHOW THEM that you have something they WANT TO BUY. One of the best ways to do this is humor, because when someone makes you laugh, you have a natural tendency to like them....its human nature. Another impactful tool in advertising on the Internet is video.
So...and here’s where I go out on a limb with some of my own thinking...if you could combine humor, and video...and then introduce your product or service at the point of the resulting connection, you might just have a much higher chance of being heard, and having your message accepted. Let’s face it, the odds are still low, but at least you have a better shot at it this way.
This was the theory behind the F & C Marketing Enterprises production of "So You Think Internet Marketing is Funny?"
http://www.youtube.com/watch?v=K9hqyPC6i5w
In this video, we tried to first brand our company with a consistent introduction then connect with them by telling jokes. The jokes are much funnier then they would be by only reading them, because we included a carefully constructed laugh track behind the text. If the jokes give the audience even the slightest urge to laugh, the contagious nature of laughter from the laugh track will push that urge over the edge.
At the end, once the connection has been made, we make a brief pitch for our company, give the contact information and then end with our company brand once more.
We hope you enjoy the video, and we look forward to providing more fun videos for the web.
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