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Jack Maguire, Bottled Water Consultant, talks Iceland Natural Spring Water

  • Broadcast in Food
Family Food Experts

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Jack Maguire is a leader and today a sought-after consultant in the beverages and bottled water industry. Jack has a distinguished career in the food & beverage industry and his accomplishments are many. One of his greatest accomplishments was as the North America CEO of "Evian Water", where he introduced to the American public the first spring bottled water, creating a whole new industry based on health and small bottle sizes for portability. His most recent organization was an organic applesauce company. Prior to that he founded Vermont Pure Bottled Water Co. He was Vice President of New Product Development at Canada Dry, where he introduced the first caffeine-free cola and liquid fruit yogurt beverage. He also worked at Chock full o Nuts Coffee Company as VP of Marketing. Other marketing/advertising experiences included working with NYC Ad Agencies- Doyle/Dane& Bernbach, Y&R and Kelly-Nason. Some of Mr. Maguire's "firsts" have been: First to market multi pack organic apples sauce cups- Vllage Cannery Co. First to develop organic fruit apple sauce- strawberry/banana in kids cups- Village Canner First to help develop concept and package for caffeine free cola. Canada Dry First to package bottled water in multi pack- 6 packs- Evian First to use PET bottled water sizes.-Evian First to advertise Bottled spring water on television-Evian First to utilize product placement for bottle water in movies for Evian First water brand- Evian selling National. First to position bottle water as a "health" product. Listen to this great interview.