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Join host Criss Bertling and Family Food Expert Ellen Briggs as we interview Jennifer Hodges, founder and CEO of Hero Nutritional Products, producer of high-quality, nutritionally sound children's supplements - Yummy "gummy style" vitamins! She got the idea in the mid-90's as she observed her nieces and other children gobbling up candies, particularly multi-flavor gummy bears. Established in 1996, Hero Nutritionals is the leader in creating innovative and unique delivery systems for vitamins and supplements. Hero Nutritionals made vitamin history by being the first company to put vitamins in a gummy delivery system. Jennifer Hodges, founder and CEO of Hero Nutritional Products, landed on the idea of formulating high-quality, nutritionally sound children's supplements in the mid-90's as she observed her nieces and other children gobbling up candies, particularly multi-flavor gummy bears. Jennifer wanted to develop a vitamin kids would want to eat. As a caring person concerned about the health and well being of children, Ms Hodges began consulting with children's nutritionists, food chemists and production experts. The challenge was to create a new children's nutritional delivery system incorporating the delightful taste of gummy bears without sacrificing nutritional value. Producing a gummy bear taste experience combined with legitimate nutrient levels, incorporating all natural ingredients, colors and flavor was the amazing beginning of the Yummi Bears line.