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Join Family Food Expert Ellen Briggs and BFC Program Host Criss Bertling as we talk with Joseph Semprevivo, founder of Joseph's Lite Cookies. Joseph, himself a diabetic from early childhood, created his sugar-free cookies because he wanted some great tasting cookies he could eat and offer to the public. Joseph's Lite Cookies was born, becoming the first sugar-free to be sold anywhere. You can find Joseph's great cookies and other products in grocery stores, supermarkets, health food stores and on QVC. His company and products have been awarded many honors including: the Kid Kritics Approved Seal, The American Taste Award, Superior Product Award, NFDA All-Natural Product, FDM All-Natural Award, Sugar-Free Award, Healthy Product Award, The Quality Hero Award, Senate Productivity Award, Governors Viva Award, Blue Chip Award, Chamber Business of the Year Award, was named "The Best Sugar-Free Cookie of the year 2002" and "Grocery Product of the Month". The company has also received the prestigious American Success Award presented by President George Bush at The White House Rose Garden.